In current era, designing a logo is not enough. People want to know more about the organization, which is artistically and methodically presented in company’s portfolio. The collection of products and services provided by a company needs to be portrayed in a way that will make the business attractive and accessible.

Many businesses will engage in business portfolio analysis as part of their strategic planning efforts by categorizing the products they offer by relative competitive position and rate of sales growth. In general though, both paper-based and Web-based portfolios have their uses, and you may want to consider having both.